Stone Country Records’ Spencer Hatcher is a bluegrass-influenced country artist who was raised on a farm in the heartland of Virginia’s Shenandoah Valley. By the age of 11, he was already playing his five-string banjo in his family’s bluegrass band. In 2020, Hatcher formed his own country band, backed by younger brother Connor Hatcher, a bass prodigy and “blood harmony” supporting vocalist.

Dubbed the “String King” by his hometown newspaper and quickly developing a reputation across Virginia and neighboring states as an exciting live performer, Hatcher self-booked and played more than 150 shows a year in both 2023 and 2024, often setting venue attendance records.

Hatcher has built a strong fan base, including nearly one million social media followers. On TikTok alone, the rising star has amassed over 68 million organic views and 8.6 million likes. This led to a high-profile partnership with PepsiCo, with Hatcher co-writing and performing a bluegrass jingle for a nationwide commercial for Mountain Dew Major Melon.

Hatcher’s debut EP, Honky Tonk Hideaway—a good-time destination for music fans who prefer their country served stone cold—is available now. The EP features Hatcher’s debut single, “When She Calls Me Cowboy,” which was a Top 10 Most Added Song at U.S. Country Radio (Mediabase) out-of-the-box. Saving Country Music has lauded the young old-fashioned gentleman as “one of the most promising up-and-coming voices in traditional country music.”